This is Braeven
About Us
About Us
Braeven was started 20 years ago after two innovative individuals identified an issue in the IT sector namely: hiring and retaining effective salespeople that build predictable pipelines and drive sustained business growth. With this in mind, we set out to create a sales engine that delivers sustainable predictable revenue for our clients and delivering consistent results. This is achieved through training, management oversight and many years of sales experience. Braeven currently has salespeople on the ground in Gauteng, Kwa-Zulu Natal, and the Western Cape. Additionally, Braeven has reach into 12 English speaking African Countries, Australia and the UK.
Companies hire a salesperson and expect miracles…. The individual is expected to effectively operate without “tools of the trade” such as supportive marketing, target market data, content, USP’s, sales process, pricing, inbound lead strategy, sales collateral etc.
- The need to rapidly improve your sales pipeline without increasing your sales head count and long-term liability.
- Need to bolster existing sales efforts to close revenue shortfalls.
- A requirement for additional cost-effective sales resources to rapidly assist with current go to market models.
- A lack of experienced technology sales resources and/or industry domain expertise to penetrate specific market sectors, target accounts or geographic regions.
- Recognition that their core competency is not sales, marketing, and business development.
- A requirement to get sales feet on the ground to launch a new product or service into the market.
- A need to identify, and contact, new target prospects utilising an up to date, state of the art marketing database.
Who we Serve
Our Customers fit into one of the following 3 categories:
- Small Companies that don’t have a sales team and are not wanting the headache of building an internal sales function.
- International Organisations that are wanting to penetrate the Southern African Market but are not wanting the risk involved in building a team on the ground from scratch.
- Large organisations that are wanting to introduce new products and/or services into the market without distracting their current sales team from their core offerings.
Our Core Offering
At its core, Braeven is an outsourced revenue generation functionality to organisations in the technology or engineering space. Our specialities lie in being able to build a sustainable pipeline and take complex solutions to the market.
Our offering consists of a fully functional sales team from lead generators to business developers to sales managers that have the competency and capability to position products in the market in a way that enables target customers to fully comprehend the offering and the value the offer could bring to their respective businesses.
Our USPs
Our Unique Selling Points lie in our experience, network and team capabilities.
Our team is made up of sales people from completely diverse backgrounds all built with an innate love for sales and everything that it means to be a sales person.
Our USPs mainly come down to a shared risk model that enables organisations to have access to a large sales team without the risk involved in hiring, onboarding and training a sales people to meet organisational expectations.